Convergence in Ministry
A surge of new technologies and social media innovations is altering the media landscape. Convergence is everywhere. It’s easier than ever to reach a large audience, but harder than ever to really connect with it. These changes are affecting the way people behave. Are you ready for the future?
This video says that more content is being uploaded to sites like YouTube each month than is being shown on CBS, NBC and ABC combined! People are pimpin’ their own agendas now! Sites like Facebook and Twitter have allowed people to have a voice as big as CNN. So let’s take what we learned here and apply it to ministry.
The Church Needs:
- to make the Bible available on the Kindle! YouVersion and BibleGateway are excellent ideas as well!
- to have amazing web pages!
- to stop printing so many direct mailings and send out e-newsletters
- to create thought provoking messages and post them on YouTube and Vimeo
- to send text message updates to it’s members
- to help instill trust in adults about using the web to donate money and sign up for events
- to use social media to raise money for ministry. (If Dell can claim $3mil in revenue since 2007 thanks to Twitter, why not the church?)
- to learn from other church leaders through free online conferences and collaborate with them
- to produce audio and video messages to be downloaded and played on the iPhone
Some of this stuff is already being done by a small number of very large churches. But it needs to happen with every church! We’ve got a lot of work to do. Let’s not get complacent in ministry.
My friend Zac said,
You will be faced with many struggles in this life. My encouragement is that you pick the harder path. You will be more like Christ and your character will be developed. Pick the harder path. You will meet and interact with so many different people. Try to learn something from every one of them. For it is not an accident that you have met them. And desperately try to leave each one of them better off than when you first met them. … Desperately pursue God and use the things that he has given you. And desperately pursue the people around you and love them. Our time is short my friend, let’s get to work.
How has your church converged its ministries using the power of technology lately?
The bible isn't available on the Kindle?! NO WAY.
http://www.amazon.com/Holy-Bible-International-Ve...
But for free. agreed.
haha… cool. good find! (I don't have a kindle so I haven't really cared to look)
Great Post,
Totally agree, I recently wrote a post about the church in Australia going on a massive Offline marketing campaign when all the studies surrounding small business are saying people are moving to the Online environment, so the business world is looking at spending their advertising dollars in social media.
The church should be one step ahead when it comes to connecting with people using social media, not one step behind.
absolutely!